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4As 100 People Who Make Advertising Great - Michael Houston

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    4As 100 People Who Make Advertising Great - Michael Houston 4As 100 People Who Make Advertising Great - Michael Houston

    Impacting advertising today and changing the way we see the industry tomorrow

    August 7, 2017

    Michael Houston - Worldwide CEO Grey Group

    To get his first industry internship, Houston wrote to Jay Chiat and impressed him with a proposal that every aspect of advertising should be infused with creativity. He’s kept that ethos going since joining Grey in 2007 and was just named worldwide CEO. Under his leadership, the agency won $2 billion in business in 5 years and increased its client roster by 50 percent. A champion of diversity, he told The New York Time several years back: “In our industry, ‘diversity’ ought to mean diversity of thought, background, age, approaches, sexual orientation, points of view.”
     
    The Next Big Thing: “Technology is not just changing media behaviors; it is expanding lifetimes, reinventing connections and changing perceptions. AI and data-fueled creativity are the most immediate, visible signs, but the next truly big thing will be the redefinition of the human experience.”
     
    An Ad That Inspires: “In middle school, I was Maxwell’s ‘Blown Away Man’ and knew I wanted to do something creative—something that influenced and was influenced by pop culture. I was drawn to the art of persuasion, I was probably the only 8th grader with an Adweek subscription

    Featured in Adweek's Print Edition

    Aug 7, 2017

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