Bill Hader Gets His Mind Blown in Pringles’ First Super Bowl Ad Bill Hader Gets His Mind Blown in Pringles’ Super Bowl Ad
Grey New York handled the creative
By Katie Richards | January 25, 2018
When you stack different Pringles flavors on top of each other and eat them all at the same time, crazy fun things happen to your taste buds. At least that's the premise of the brand's 30-second Super Bowl spot, "Wow," which debuted today. The ad will run during the first half of Super Bowl LII on Feb. 4 and marks the brand’s first Super Bowl appearance.
Actor and former SNL cast member Bill Hader stars in the spot created by Grey New York. The ad opens on Hader on a film set dressed in his best aviation gear. When the director yells cut, two members of the crew find a bunch of cans of Pringles in various flavors on the snack table and start stacking away.
The pizza-flavored Pringles go on top of the BBQ Pringles for some delicious BBQ pizza. Throw a jalapeno one on top, and you’ve got a masterpiece!
It's an apparently mind-blowing experience for all parties involved, as you can see in the full ad below. Except not for Kevin. No one cares about Kevin.