Anna Panczyk named chief executive of Grey London Anna Panczyk named chief executive of Grey London
By Kate Magee | January 22, 2019
Grey has appointed leader of its Polish network to be London head.
Grey has appointed the leader of its Polish network, Anna Panczyk, to be its chief executive of its London agency.
Panczyk has been chief executive of Grey Poland since 2015, leading Grey Warsaw, shopper marketing arm Testardo, production division Grey Works, PR firm Cohn & Wolfe and Grey Digital.
Starting immediately, Panczyk will work closely with the new creative chairman, Adrian Rossi, who joined from Abbott Mead Vickers BBDO in December 2018. She will report to Eduardo Maruri, president and chief executive of Grey Europe, who joined in September.
Grey worldwide chief executive Michael Houston said: "Anna has been a prime mover in transforming Grey Poland into a creative and new-business powerhouse. She is a natural to lead Grey London, our flagship office in Europe. Together with the arrival of Adrian Rossi, her appointment opens an exciting new chapter in our evolution as a famously effective agency focused on the future."
Under Panczyk’s leadership, Grey Poland has won significant new accounts and grown business with current clients, achieving a nearly 100% retention rate.
According to Polish trade magazine Press, it was named Most Effective Agency for 2019 and Most Innovative Agency in 2018. It was the third-most-awarded agency at the KTR creative festival last year.
Jan 22, 2019