Grey Advertising Global

Grey picks Latin America chief Groenendaal to succeed Patton in EMEA

GlobalOFFICES

  • Toggle Nav

    Global

    GlobalGLOBAL

    Grey picks Latin America chief Groenendaal to succeed Patton in EMEA Grey picks Latin America chief Groenendaal for EMEA

    Alain Groenendaal, the president and CEO of Grey Latin America is to succeed David Patton in London.

    By Kate Magee | October 20, 2016

    Groenendaal has been in charge of Grey Latin America since 2012. He joined in 2008 to head up Wing, Grey’s multicultural agency in the US, before moving to Grey Latin America. 

    Grey Global’s president and chief executive Jim Heekin said that Groenedaal had led the business with "distinction".

    Heekin added: "He has taken Grey Latin America to the next level with a superb track record as one of the most creatively-awarded networks in the region. Its 13 agencies have won both Fortune 500 and major local clients, attracted world-class talent and expanded both the depth and breadth of their capabilities."

    Groenedaal has led major acquisitions in the region including Circus Grey in Peru and Maruri Grey in Ecuador. He is half French and half Dutch and has worked across 17 countries.

    He will relocate to London and will work closely with Heekin and Michael Houston, the global president of Grey, who also remains CEO of Grey North America.

    A new leader for Grey Latin America will be announced in the coming weeks.

    Campaign broke the news that Patton is leaving Grey to take up a new role of global president of Y&R in January.

    News

  • NFL Dramatically Announces It’s Back in This Star-Studded, Trailer-Style Ad

    Grey New York gathers the big names

    Read
  • Grey Group Acquires Majority Stake in hug digital

    Grey Group has acquired a majority stake in Dubai-based independent digital agency hug digital.

    Read
  • 4A's 100 People Who Make Advertising Great - Michael Houston

    Impacting advertising today and changing the way we see the industry tomorrow

    Read
  • Grey Announces a New Generation of Leadership, Promoting Michael Houston

    Jim Heekin will be executive chairman

    Read
  • Revlon Consolidates Its Multimillion-Dollar Global Ad Business with Grey

    Brands include Elizabeth Arden, Cutex and Elizabeth Taylor

    Read
  • All Articles
  • NFL Dramatically Announces It’s Back in This Star-Studded, Trailer-Style Ad View
  • Grey Group Acquires Majority Stake in hug digital View
  • 4A's 100 People Who Make Advertising Great - Michael Houston View
  • Grey Announces a New Generation of Leadership, Promoting Michael Houston View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    upload_max_filesize=300M10.0.1.174