Grey Advertising Global

Grey picks Latin America chief Groenendaal to succeed Patton in EMEA

GlobalOFFICES

  • Toggle Nav

    Global

    GlobalGLOBAL

    Grey picks Latin America chief Groenendaal to succeed Patton in EMEA Grey picks Latin America chief Groenendaal for EMEA

    Alain Groenendaal, the president and CEO of Grey Latin America is to succeed David Patton in London.

    By Kate Magee | October 20, 2016

    Groenendaal has been in charge of Grey Latin America since 2012. He joined in 2008 to head up Wing, Grey’s multicultural agency in the US, before moving to Grey Latin America. 

    Grey Global’s president and chief executive Jim Heekin said that Groenedaal had led the business with "distinction".

    Heekin added: "He has taken Grey Latin America to the next level with a superb track record as one of the most creatively-awarded networks in the region. Its 13 agencies have won both Fortune 500 and major local clients, attracted world-class talent and expanded both the depth and breadth of their capabilities."

    Groenedaal has led major acquisitions in the region including Circus Grey in Peru and Maruri Grey in Ecuador. He is half French and half Dutch and has worked across 17 countries.

    He will relocate to London and will work closely with Heekin and Michael Houston, the global president of Grey, who also remains CEO of Grey North America.

    A new leader for Grey Latin America will be announced in the coming weeks.

    Campaign broke the news that Patton is leaving Grey to take up a new role of global president of Y&R in January.

    News

  • Fun Is Serious Business Fun Is Serious Business

    Grey Matter

    Read
  • As Technology Eats the World, Speculative Visions Pay Off As Technology Eats the World, Speculative Visions Pay Off

    Grey Matter

    Read
  • Seven Messages for Those Who Haven’t Heard Seven Messages for Those Who Haven’t Heard

    Grey Matter

    Read
  • Sundance Shows Creative Bravery Is the New Price of Entry For Brands Sundance Shows Creative Bravery Is the New Price of Entry

    Grey Matter

    Read
  • One of Cincinnati's largest branding firms merges with N.Y. ad giant Grey One of Cincinnati's largest branding firms merges with Grey

    4/11/18

    Read
  • All Articles
  • Fun Is Serious Business Fun Is Serious Business View
  • As Technology Eats the World, Speculative Visions Pay Off As Technology Eats the World, Speculative Visions Pay Off View
  • Seven Messages for Those Who Haven’t Heard Seven Messages for Those Who Haven’t Heard View
  • Sundance Shows Creative Bravery Is the New Price of Entry For Brands Sundance Shows Creative Bravery Is the New Price of Entry View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.86