Grey Advertising Global

Grey Group Acquires Majority Stake in hug digital

GlobalOFFICES

  • Toggle Nav

    Global

    GlobalGLOBAL

    Grey Group Acquires Majority Stake in hug digital Grey Group Acquires Majority Stake in hug digital

    Grey Group has acquired a majority stake in Dubai-based independent digital agency hug digital.

    By Erik Oster | August 16, 2017

    The agency, which was founded in 2009 by chairman Oussama Jamal and CEO Tim Baker claims to be “one of the largest and fastest growing 360°digital agencies in the MENA region,” according to a press release announcing the acquisition. Among the agencies are offerings are digital and social media advertising, content and influencer marketing, digital research and analysis. The agency has arouned 145 full-time employees and services a client roster which includes Americana (Hardees, TGI Fridays, Krispy Kreme), Clorox, Al Futtaim automotive group (Toyota, Honda, Lexus), Commercial Bank of Dubai, Dubai Tourism, HMD Nokia, Shell, and Nestle’s Maggi.

    Going forward, Jamal and Baker will continue to lead hug digital while working closely with Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa, on overall digital growth strategy for the region.

    “Grey Group’s acquisition of hug digital enhances our leadership position in the MENA creative and digital space,” Singh said in a statement. “It underscores Grey’s commitment to expand our offering and deliver quality, value-added services to our clients.”

    “We’re very excited about our new partnership,” Jamal added. “We are eager to take our digital expertise and knowledge of the MENA region and scale this with WPP and Grey Group. This acquisition will enable us to access resources that will expand our capabilities and accelerate our growth.”

    “This deal cements seven years of hard collective work from our dedicated team. We are proud to become part of the world’s largest communications group, WPP, partner with Grey and continue our digital journey with the same enthusiasm as the day we started hug digital,” Baker said in a statement.

    Earlier this month, Grey promoted Michael Houston to worldwide CEO, with Jim Heekin moving on to a role as executive chairman. Back in July, Revlon named Grey as creative agency of record for all of its brands, without a review. 

    News

  • Revealed: How to market 'togetherness' in broken America Revealed: How to market 'togetherness' in broken America

    5/11/18

    Read
  • Michael Houston on the New Gig at Grey and More Michael Houston on the New Gig at Grey and More

    4/24/18

    Read
  • Volvo’s New Campaign & App Promote a Radical Concept: Subscribing to a Car Volvo’s New Campaign and App Promote a Radical Concept

    4/18/18

    Read
  • One of Cincinnati's largest branding firms merges with N.Y. ad giant Grey One of Cincinnati's largest branding firms merges with Grey

    4/11/18

    Read
  • Grey New York Is Investing 75% of Its Resources Into Creativity Grey New York Is Investing 75% of Resources Into Creativity

    4/9/18

    Read
  • All Articles
  • Revealed: How to market 'togetherness' in broken America Revealed: How to market togetherness in broken America View
  • Michael Houston on the New Gig at Grey and More Michael Houston on the New Gig at Grey and More View
  • Volvo’s New Campaign & App Promote a Radical Concept: Subscribing to a Car Volvo’s New Campaign and App Promote a Radical Concept View
  • One of Cincinnati's largest branding firms merges with N.Y. ad giant Grey One of Cincinnatis largest branding firms merges with Grey View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.86