BERNARDO ROMERO JOINS GREY NEW YORK AS EXECUTIVE CREATIVE DIRECTOR BERNARDO ROMERO JOINS GREY NY AS EXECUTIVE CREATIVE DIRECTOR
December 19, 2018
NEW YORK, NY December 19, 2018 – John Patroulis, Worldwide Chief Creative Officer of Grey, today announced that Bernardo Romero has joined Grey New York as Executive Creative Director for health-related business. This marks the fifth senior creative hire in the past month.
Bernardo Romero joins from Area 23, an agency of the FCB Health Network, which he joined in 2016, rising to Executive Creative Director.
"Bernardo is one of the most creatively recognized leaders in the entire health category. His arrival underscores our commitment to invest 75 cents of every Grey dollar in senior creative talent by 2019."
Under his leadership, Area 23 won international recognition as both the Cannes Lion and Clio "Health Network of the Year" for its innovative, cross-channel campaigns.
Romero has taken home 20 Cannes Lions in 12 categories in the past two years and won at the Clios, D&AD, One Show, Andys and London International for such clients as Lilly, Bayer, Novartis and Eagle.
He began his career as a Creative Director at Africa and TBWA in Brazil working on a broad spectrum of top clients including Budweiser, ESPN, Mitsubishi, Gatorade, Adidas and Nissan. In 2015, he was named Lürzer Archive's "Number 1 Art Director" in the world. He continues to teach at the Miami Ad School.
Grey New York serves a blue-chip roster of health-related clients including Walgreens, Lilly, GSK, Pfizer, Bausch & Lomb, Boehringer-Ingelheim, Fitbit and UPMC.
Grey is the advertising network of Grey Group, which ranks among the largest global communications companies. Its parent company is WPP (NYSE: WPP). Under the banner of “Grey Famously Effective Since 1917” the agency serves a blue-chip roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Kellogg’s, Pfizer, Canon, Marriott Hotels & Resorts, Nestle, Walgreens, Applebee’s, and T.J. Maxx. In recent years, Grey has been named Adweek’s ‘Global Agency of the Year” twice; Advertising Age’s ‘Agency of the Year’ and Campaign magazine’s ‘Global Network of the Year’ in recognition of its creative and business performance (www.grey.com)
# # #