Grey Advertising Global

Discovering hands – the blind see more

Discovering Hands

GlobalOFFICES

  • Toggle Nav

    Global

    GlobalGLOBAL

    Discovering Hands

    discovering hands – the blind see more discovering hands

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    “The blind see more”: An exceptional sense of touch allows blind women to discover things that remain hidden to sighted people. This guiding idea is translated in an expressive and visually dominating typographic concept.

  • Services:
    Branding & Design, Activation
  • Channels:
    Print, Outdoor/OOH, Online Media
  • Office:
    Global
  • Share:

    LinkedIn
  • THE CHALLENGE

    One out of eight women in Germany develops breast cancer. 70.000 are diagnosed, yet for 18.000 it is fatal. An early diagnosis can save life. discovering hands has closed a critical gap in cancer screening with a new technique of tactile breast examination.

    THE REALIZATION

    The method behind discovering hands is remarkable: specially trained blind women examine the patients following a standardised and scientifically grounded procedure. Because these women have an exceptional sense of touch, they are able to detect the smallest of tumours at an early stage. Together with the doctor, a reliable diagnosis is made, ensuring therapy at the earliest possible stage.

    THE SOLUTION

    With a typographic idea, we show how an exceptional sense of touch allows blind women to discover things that remain hidden to sighted people. Using letters from the braille alphabet to complete the headline, we illustrate how blind and sighted people working together can create something new: a revolutionary, diagnostic method in the fight against breast cancer.

    View All Solutions

    FAMOUSLY EFFECTIVE

    50,000 examinations in Germany, Austria and Columbia

    125 tumors were detected 

    Work

    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • The Unseen Ocean Volvo The Unseen Ocean The Unseen Ocean View
  • Shaquem Griffin: Your Best Never Comes Easy Gillette Shaquem Griffin: Your Best Never Comes Easy Your Best Never Comes Easy View
  • FRIENDSHIT KASIKORNBANK FRIENDSHIT FRIENDSHIT View
  • Touchdown Celebrations to Come NFL Touchdown Celebrations to Come Touchdown Celebrations to Come View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:global&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:global&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.1.86