“The blind see more”: An exceptional sense of touch allows blind women to discover things that remain hidden to sighted people. This guiding idea is translated in an expressive and visually dominating typographic concept.
One out of eight women in Germany develops breast cancer. 70.000 are diagnosed, yet for 18.000 it is fatal. An early diagnosis can save life. discovering hands has closed a critical gap in cancer screening with a new technique of tactile breast examination.
The method behind discovering hands is remarkable: specially trained blind women examine the patients following a standardised and scientifically grounded procedure. Because these women have an exceptional sense of touch, they are able to detect the smallest of tumours at an early stage. Together with the doctor, a reliable diagnosis is made, ensuring therapy at the earliest possible stage.
With a typographic idea, we show how an exceptional sense of touch allows blind women to discover things that remain hidden to sighted people. Using letters from the braille alphabet to complete the headline, we illustrate how blind and sighted people working together can create something new: a revolutionary, diagnostic method in the fight against breast cancer.