OVERVIEW
This global documentary series features individuals who have changed their lives for something greater than themselves.
THE CHALLENGE
How can Fitbit differentiate themselves in a fitness market saturated with messages of vanity?
THE REALIZATION
We featured individuals from around the world who were fueled to change for reason greater than themselves. From a Hawaiian organ donor coordinator who got the sleep he needed to save lives, to a New Zealand woman who got fit and got pregnant after 13 years of trying, these stories of purpose stand out in the fitness market.